To define a brand identity that felt memorable, contemporary and delicious. To build an iconic, high-performance visual world and tone of voice. To strategically support the brand across social media.
Abaribi
A brand journey
rich in
satisfaction.
challenge
solution
As usual, we chose data over opinions. Market analysis showed us the way: consumers crave indulgence. Our branding work expanded this insight, shaping an identity that is colourful, playful and packed with goodness.
+150% website visits
23M social media views
4 years of steady revenue growth
23M social media views
4 years of steady revenue growth
music to the ears!
Why settle for less than the best? Not just another ad. Not just another commercial. We brought in one of the true masters of the advertising jingle – none other than maestro Vince Tempera. The result: a concentration of indulgence, joy and fun, set to music.
social booster
The ingredients: a loyal brand community and a generous dose of real-time irony. Strong interaction, growing reach, more views. In other words: awareness. In even better words: business.
credits:
VIDEO: FrontierFactory
ILLUSTRATIONS: FrontierFactory
WEBSITE: Concept & Design: Frontier, Development: Made in Cima
STYLING: Valentina Peretti
COMPETITOR, BENCHMARK & MARKET ASSESSMENT: Frontier + AstraRicerche Milano
PHOTOGRAPHY: Angelica Trinco