To communicate badly. To break boundaries. To reject the aesthetics of imagery. Because what matters is words first, form second. After all, in life as in communication, character is everything.
Advais
In the beginning
was the word.
Then came the character
– euphoric.
challenge
solution
The creation of an attitude-driven vocabulary, expressed through a typography that turns the signifier into meaning. Because after substance comes style – and forgive us if we believe that, in this case, the clothes do make the lawyer.
1 innovative project
7 letters that speak
10+ lawyers sharing the same opinion
7 letters that speak
10+ lawyers sharing the same opinion
putting words at the centre
What else could a forward-thinking team of lawyers, among the first to concretely explore the potential of AI, need? A video, to tell their story. Once again, without images – but with imagination: powerful, iconic, innovative.
credits:
VIDEO: FrontierFactory
WEBSITE: Concept & Design: Frontier, Development: Made in Cima