Imagine the most exclusive destinations in the Italian peninsula. Now imagine them dialoguing with each other, building an exclusive project based on mutual inclusion. Imagine the essence of la dolce vita, from north to south, islands included, presenting itself to Italy and beyond.
Altagamma
Italy’s finest:
an extraordinary
journey.
challenge
solution
Not just a new brand, but a complex brand architecture: a strong personality, pure expression of Italian identity, capable of hosting six highly distinctive destinations under a single umbrella. But also events, videos and, most importantly, journeys.
lots of collaboration
6 top destinations
1 new identity
6 top destinations
1 new identity
born under the sign of an Altagamma arch
Design a typeface that speaks Italian but travels beyond borders. Create a container that could not be more Italian. Format, abracadabra! Because Italy becomes even more Italian when seen through that most typical of architectures: the round arch. With the most Italian of typefaces – redesigned our way.
Italy with a view
And never lose perspective. Because when you’re working with Capri and Cortina, Courmayeur and Porto Cervo, Madonna di Campiglio and Taormina, there’s no room for error. Make the beauty of Italy even more beautiful: the perfect panorama.
many worlds, many sources
And we’re not just talking dialects. Because producing a top-of-the-range video with such diverse sources is even harder than getting a Sicilian and a Tyrolean to understand each other in their own dialects. A wonderfully authentic journey through Italy.
credits:
WEBSITE: Concept & Design: Frontier, Development: Made in Cima