When a wine is created to become Italy’s finest white, the label can never be a detail. It had to embody the excellence of St. Michael-Eppan through a contemporary visual language and reinvent itself every year without ever losing its identity – just like the wine inside.
Appius
Twelve vintages,
one goal:
excellence.
challenge
solution
We looked for perfection where few do: in the golden ratio, in hypertones, in the mathematical structures of absolute harmony. Each vintage became a unique work, each label a distinct yet unmistakable code, designed to age beautifully – just like the wine inside.
Creative concept and annual visual identity
Collectible labels for different vintages
Packaging and hero bottle design
Editorial assets and print materials
Video content, 3D animations and films dedicated to the project
Celebratory book and premium communication materials
Collectible labels for different vintages
Packaging and hero bottle design
Editorial assets and print materials
Video content, 3D animations and films dedicated to the project
Celebratory book and premium communication materials
an identity that ages well
From art direction to packaging, from editorial assets to video content and 3D animations, all the way through to a celebratory book. Thirteen annual labels, including one special edition created with South Tyrolean artist Robert Pan. A project that matures and evolves over time, just as a great wine should.
