BTS

The bank
of the territory,
with the territory,
for the territory.

challenge

Once upon a time there were the rural savings banks of Trentino. The largest one is now even larger, stretching all the way to South Tyrol. Different languages, different stakeholders, a new and complex positioning, rooted in a history where trust is everything.

solution

A solution? Better call it an ecosystem. One DNA, many themes: commercial, institutional, major events, everyday communication, and everything in between. Too simple? Not quite. Because beyond themes, there are audiences: members, customers, territory. Done!

120,000 customers
45 branches
1 communication DNA

ordered and coordinated

In the vast world of cooperative banking, specific identity systems must be just as grandiose. As well as consistent, across a wide range of contexts: from physical spaces to celebratory messages, from descriptions of services to the quarterly magazine.

big. even the events

As big as the 130th anniversary celebration of BTS. A party for all members, by all members: a vast collage of infinite colours, as many as the territory the bank serves. A composition made up of pixels where beauty lies in the whole.

welcome to the palace

In the noble heart of Trento, Palazzo Benvenuti is the bank’s institutional headquarters. But it is also a conference hall, a coworking space, and a stylish café: the brand adds a dynamic and vibrant edge to its institutional dimension. Come and visit.

signature, shape, format

To mark its sponsorship of Trento’s main sports venue, BTS puts its name – and its face – to it. The complete redesign of all signage and interiors and exteriors based on a strong, tangible, adaptable message: “the bank that”. And just like that, it becomes a format.