Skincare is all about the little habits and intimate rituals we repeat in front of the mirror every day. The challenge was to bring it out into the open, turning an international campaign into a retail experience that could speak to Italy’s Gen Z without losing that sense of intimacy.
Douglas skincare weeks campaign
Skin fun:
self-care,
without the fuss.
challenge
solution
We put our routines under the microscope! From in-store visuals to web assets and through to immersive oversized window decals, the campaign took over the space without losing tone: everyday self-care was brought out into the open, finally receiving the attention it has always deserved.
1 skincare-focused week
+300 stores with large-format window displays
1 high-impact social feed
+300 stores with large-format window displays
1 high-impact social feed
skincare takes its space
Window signs, in-store signage, window decals, monitor videos, banners, newsletters, e-commerce assets: we built a system to achieve something that is both simple yet difficult at the same time – make a personal ritual visible. The result? A campaign fully aligned with the Douglas world yet contemporary enough to already feel part of its audience’s feed.
