Douglas x Ogyre

A campaign
to reveal
what is
hidden in the sea.

challenge

Douglas made sustainability its key priority for 2026 and kicked things off by partnering with Ogyre, the benefit corporation committed to collecting marine litter. The campaign needed to speak to people emotionally, both in-store and online, combining visual impact with authenticity.

solution

We developed an integrated campaign, ranging from immersive window decals to digital assets, built around a claim designed to leave a mark. First came a teaser phase to build awareness, then the launch of an in-store GWP strategy. Two stages, one message: marine pollution is real, and Douglas knows where it stands.

Play

755 kg of plastic to be recovered by 2026
6-month campaign
+350 stores involved

every touchpoint takes a stand

For us, 360° communication isn’t an added extra – it is our baseline. Alongside window signage, security gate branding, in-store materials and web assets, we developed a dedicated social media plan with its own visual language: icons and micro-content created to explain the key concepts of sustainability in a way that felt immediate, authentic and perfectly aligned with Gen Z.