To flip the telescope around: not Italy as Italians see it, but Italy as imagined from abroad. Stereotyped? Maybe. Iconic? Beyond measure. With the perfect dose of irreverence and self-deprecation to attract exactly the right attention.
Duetorrihotels
Perfetto, italiano.
A journey through
Italy with
Duetorrihotels.
challenge
solution
Abandon all restraint, ye who enter here. Because in communication, stereotypes can be an asset. Because content matters – but so does the frame. And if that frame happens to be baroque and gilded, then it’s perfectly Italian.
4+1 auteur short films
1 iconic positioning and format
3M impressions
1 iconic positioning and format
3M impressions
elegance, how exactly?
We know that the only wood panelling you consider acceptable is designer acoustic panelling. That the only frames you’d ever buy are minimalist. Well, here the only thing that’s minimalist is the irreverence.
meaning before all else
Our social approach breaks the mould too because it stems from our favourite question: why? We frontier people know all too well that sometimes less is more – as long as it’s perfect. Perfectly Italian.
digital baroque, online
Not just functionality but luxury. Because you don’t just go to Duetorrihotels to sleep — you go to experience the essence of Italy. And whether you like it or not, often that essence is more about form than content. Just like the Duetorrihotels website!
credits:
PRODUCTION MANAGER: Gianfranco Dusmet
STYLING: Valentina Peretti
PHOTOGRAPHY: Silvio Gioia
DoP: Nicola Cattani
WEBSITE: Concept & Design: Frontier,
Architecture and Development: Gruppo Siges