To design a distinctive, solid, contemporary and versatile brand identity capable of enhancing the individual strengths of a large group while expressing a shared value system. The ambition was simple to explain but difficult to achieve: turning many entities into something greater than the sum of their parts.
Ecoopera
From a collection
of brands
to a unified
brand system.
challenge
solution
In a complex context, we started by listening: brand identity workshops with the management, combined with research involving area managers across the organisation. Based on those insights, we developed a full rebranding project, a new brand architecture, advertising concepts and a coherent communication toolkit.
5 offices
around 500 employees
1 shared identity
around 500 employees
1 shared identity
side by side
Cooperation – and its associated values – guides Ecoopera and its companies every day. In communication, that same principle became the core of the brand identity: people as the central value, cooperation as added value, both internally and in the relationship with the market. More than a photoshoot: a manifesto of values.
design, identity
We began by creating a custom typeface specifically for Ecoopera: technical, yes, but with a distinctly human touch. From those core letterforms, we developed the wider graphic and design system that reshaped the perception of the group across every touchpoint: office environments, editorial materials, trade fair stands and fleet livery.
credits:
PHOTOGRAPHY: Carlo Baroni
CASTING: Flash Finder