Fanola

Celebrating without
self-celebration:
an anniversary as a
creative act.

challenge

Anniversaries usually look back, opening the door to nostalgia and self-reference. Fanola wanted to mark its twentieth birthday by looking beyond this milestone, turning it into a positioning project that inspired collaborations and experiences in dialogue with contemporary creativity.

solution

We turned the anniversary into sHAIRing Creativity: a narrative platform where hairstyling met art and visual culture. A concept bold enough to celebrate the past by shaping the future.

Play

sHAIRing Creativity communication platform
Original illustration and visual system by Antonio Colomboni
Anniversary campaign
Illustrated special-edition packaging
Video and social media content
POS materials and branded giveaways
Activations and events during Milan Design Week and Milan Beauty Week

creativity takes shape

Two artistic collaborations with Antonio Colomboni and Andrea Olivari, invited not to decorate the brand but to reinterpret it. Colomboni transformed Fanola packs into collectible objects, while Olivari added the creativity of multisensory experiences. Together, they brought the Fanola universe to life during Milan Design Week and Milan Beauty Week.