Fast cosmetics has conditioned everyone to expect speed. The professional world, however, has never stopped demanding quality. The challenge was to find a language capable of holding both together, turning immediacy into a new expression of innovation, performance and creativity.
Fanola – Chroma glaze
Where
Technology
Meets Wonder.
challenge
solution
A product innovation becomes the opportunity to open a new chapter. Fanola’s Wonder Express Era is born: a strategic platform that unites technology, performance and creativity within a single narrative system, designed to accompany the future evolution of the Wonder line.
2 strategic territories developed and synthesised into a single framework
1 new narrative platform for the brand
4 shades launched in the first collection
2 patents supporting the innovation
1 new narrative platform for the brand
4 shades launched in the first collection
2 patents supporting the innovation
building the
wonder express era
Starting from the evolution of the sHAIRing Creativity positioning, we developed a territory capable of bringing two complementary dimensions into dialogue: the rigour of technology and the transformative power of the Wonder Effect. From this synthesis emerges a narrative where innovation, desirability and immediacy coexist, shaping a new vision of professional innovation.
beyond a product launch
More than telling a product story, the project introduces a new language for narrating transformation. Wonder Express Era becomes a strategic asset capable of embracing future innovations while maintaining coherence with the brand positioning and strengthening the connection between technology, creativity and performance.
