The Ski World Cup could have been just a big event. Or become something more. Livigno wanted to turn the visibility of the competition into a lasting project, giving the LI ZETA slope a recognizable identity that would last well beyond the event.
FIS Ski World Cup – LI ZETA visual identity system
A brand identity
born on the slopes
and built to last.
challenge
solution
First the slope’s identity, then the competition communications. For LI ZETA, we turned the piste into a distinctive symbol: trajectories became graphics, movements gave life to a visual system designed to endure over time.
LI ZETA Visual Identity System
FIS Ski World Cup key visual
Event corporate identity
Toolkit and guidelines
OOH materials
Digital assets
On-site applications
FIS Ski World Cup key visual
Event corporate identity
Toolkit and guidelines
OOH materials
Digital assets
On-site applications
beyond the slopes
Were we just going to stop at the first step? Of course not! The LI ZETA visual system became an integral part of the Ski World Cup story, with key visuals and a full corporate identity for the event, rolled out across all communication materials to ensure consistency and recognition in different channels and contexts.
