Many years ago, we met an orchestra. Today, we work with a cultural institution. A positioning evolution that’s easy to imagine – but incredibly hard to achieve.
Haydn
Innovation
and conservation,
a cultural landmark.
challenge
solution
Analysis, research, study: to identify formats, methods, artistic directions and artists. Because when the foundations are solid, communication goes straight to the point – turning value from a tune into a symphony.
10+ seasons
1,800+ events
350,000+ attendees
1,800+ events
350,000+ attendees
art for art’s sake? communicate!
Imagine having to promote an opera. Would you photograph a scene? Too bad the opera hasn’t been staged yet. And when you operate at Haydn’s level, description isn’t enough: you need to go beyond.
OHO! but it’s not onomatopoeia
It’s a format: effective, recognisable, able to communicate both individual events and a brand identity eager to speak to adults and children alike – embracing the classics with a contemporary attitude.
credits:
ASSESSMENT: Brand Logic, Università Bocconi, Sociometrica
PHOTOGRAPHY: Silvio Gioia
ILLUSTRATIONS: FrontierFactory
WEBSITE: Concept & Design: Frontier, Development: Made in Cima