Imagine an organisation that operates across very different fields, promoting, innovating, and developing an entire region every single day. Now imagine giving it a single voice that ties all this complexity together while communicating in a consistent and distinctive way. That was the challenge.
IDM
A shared identity
for a multifaceted
organisation.
challenge
solution
Not a manual, not a set of rules, but a common visual and editorial language that transcends different worlds without ever losing direction. From guidelines to operational tools: a single identity that speaks with one instantly recognisable voice.
1 brand identity to hold different worlds together
3 languages
1 shared culture
3 languages
1 shared culture
one brand, one culture
An identity truly works when it comes from within. That is how the One IDM project for employees was born. Tools, materials, and shared moments so everyone who works for IDM identifies with and feels represented by the organisation’s communications.
creating consistency
By the end of the journey, IDM had acquired something that cannot be improvised: a shared language capable of supporting many different activities and initiatives. An identity that never gets lost along the way, either externally or internally.
