A repositioning project that moves across multiple layers at once – logo, language, communication tools and website – remaining consistent from one level to the next. The challenge was to combine vision and execution, without allowing one to overshadow the other.
Italflooring
When a brand
needs a new surface
to walk on.
challenge
solution
We mapped the competitive landscape to identify the available brand space, then developed the logo, payoff, tone of voice, brand book and catalogue. The result? A brand that knows how to introduce itself to those discovering it for the first time, and how to be recognised by those who already inhabit its world.
1 new brand identity ready for the future
+1000 sqm of flooring told with a single voice
Infinite colour combinations
+1000 sqm of flooring told with a single voice
Infinite colour combinations
a brand to walk through
We designed the website the way you design a space: making it easy for visitors to navigate and find their way around. From product lines to services, everything is in the right place, easy to browse and built to be explored.
