Kanzi is the apple that recharges the batteries. But how do you make that promise tangible across two different markets, in person, in front of thousands of people? The idea needed to be simple and flexible enough to turn a positioning into an experience.
Kanzi
When an apple
becomes
a charger.
challenge
solution
We took Power to Go literally. From Deejay Ten in Milan to the Bilbao Night Marathon, a rechargeable battery became a narrative installation dispensing Kanzi apples. We also brought the activation to the universities of Bologna and Madrid, showing up just when an energy boost was required.
2 international events
4 talents activated between Italy and Spain
A whole lot of energy to share
4 talents activated between Italy and Spain
A whole lot of energy to share
energy to live
Branded stands, a digital scratchcard mechanism instant-win loop bands and post-event sampling. Across Kanzi Italy and Spain’s Instagram channels, we involved local talent in both markets, turning a product promise into an experience people could live and share. Two waves, two countries, one simple idea: the best energy always comes from nature.
