Leni's - Frontier

A story of apples,
family and
the land.

challenge

To create a brand capable of applying traditional values to a contemporary context. To strengthen the connection between growers, the land and consumers through a distinctive and emotionally engaging brand narrative. To strategically support the brand’s growth across social media.

solution

The Leni’s brand is closely associated with the local territory and its community of fruit growers. Although these traditional values are often shared across the category, we transformed them into a distinctive, authentic and effective narrative. From packaging to the website, from editorial projects to social media, every touchpoint helps tell the same story.

Play

7 million social media reach
35 million social media views
6 consecutive years of revenue growth

apples run in the family

Rather than creating social media channels, we produced genuine family albums for Leni’s: portraits of people, life in the orchards, trips across the region, and refreshing moments centred around freshly pressed apple juice. A story that has generated millions of interactions, strengthening brand awareness and supporting the growth of the business.