Loacker break 3

Ready.
Set.
Go.

challenge

How do you raise awareness of a new ready-to-go product without breaking up a story that works? Break3 is one of the final pieces of the Team of Goodness x Loacker platform, giving visibility to the product within an already recognizable universe.

solution

Break3 lies at the intersection between product, sport, and community. In the final phase of the platform, the launch takes the form of multichannel content and activations, connecting physical and digital touchpoints and guiding the audience toward future evolutions.

Play

3 out-of-home creatives
1 cinema ad
+15 pieces of social content
Activations with Team of Goodness
Boosting awareness in core areas

the project beyond the product

Break3 is part of a larger design system: a multi-year platform combining sport, community, and communication. Athletes were selected for their value alignment with the brand, becoming active voices in the story. Projects like Wrappy, Team of Goodness, and the Loacker Café campaigns were developed within this framework.