One communication project to transmit infinite perspectives: 100 years of history, four generations working side by side, and a large family wedded to tradition that wants to look to the future with renewed confidence and momentum.
Monti Trentini
Family first,
company second.
Lots of happiness,
plus cheese.
challenge
solution
We started from the heart – both strategically and emotionally. Sometimes, a communication concept can do more than organise a brand: it can bring people closer, make them feel stronger, more aligned, more certain. It can help them truly recognise themselves. That’s how High in Happiness Content was born.
100 years of history
4 generations
1 shared identity
4 generations
1 shared identity
order and progress
The logo was there. Everything else had to be built around it. We designed the system starting from the logo’s most distinctive shapes, evolving it into a coherent and effective visual language capable of embracing every aspect of Monti Trentini’s communications, first and foremost the website and product packaging.
happy cheeses
The communication concept High in Happiness Content produced campaigns and brand activations memorable for their simplicity. Naturally, we couldn’t miss the perfect occasion: World Happiness Day.
And speaking of milestones worth celebrating, for the company’s 100th anniversary we also recovered and restored its historical archives.
happy stories
A successful journey can last a hundred years only if you have the right travel companions. We helped launch a photographic storytelling project, a reportage dedicated to Monti Trentini’s key partners: the local farmers and breeders who help write the brand’s story. Long happy stories, indeed.
credits:
PHOTO: Impulso