Imagine a major brand. One that cares more about culture than sales. One that wants nothing to do with advertising. One that, while you’re trying to talk UX and paid media, responds with editorial projects and art exhibitions.
Montura
Forget advertising:
this is about
(artistic) vision.
challenge
solution
For us, these are called opportunities: to prove that things can be done differently, without sacrificing an ounce of effectiveness. Because sometimes it all comes down to courage and intent – and the audience.
a distinctive style
From cinema to communication, from galleries to the pages of major national newspapers. Bringing together Gianluigi Toccafondo and Montura for a memorable project wasn’t easy. But sometimes the results are worth all the effort.
credits:
ARTWORK: Gianluigi Toccafondo