A new institutional logo is just the starting point: by itself, it’s not enough to create an identity. The Autonomous Province of Bolzano asked us to build a complete visual system around this symbol, bringing order and recognition to complex, multilingual public communications.
Provincia Autonoma di Bolzano
When rigour
meets flexibility,
the system becomes
a language.
challenge
solution
The updated logo forms the basis of a coherent and recognizable communication system. Layout, typography and brand palette interact within a modular framework: grids, icons, and patterns organise content, turning every touchpoint into a clear and harmonious experience.
Corporate Design System
Framework of layouts and grids
Colour palette and guidelines
Typography system
Photographic style
Icons, illustrations, and patterns
Application guidelines
Multichannel adaptations
Framework of layouts and grids
Colour palette and guidelines
Typography system
Photographic style
Icons, illustrations, and patterns
Application guidelines
Multichannel adaptations
a brand identity designed to evolve
A complete toolkit for all touchpoints, designed to adapt to new formats and future needs without compromising on consistency or personality.
