To rethink the brand and strengthen its visibility in a market more crowded than a village square. To realign perceived quality with actual quality. Because excellent pasta, featuring a generous helping of love, can also be made in Veneto.
Sgambaro
Because
not all great pasta
is from Gragnano.
challenge
solution
First, the power of a spokesperson like Bruno Barbieri. Then, the smarts to break the mould by talking about simplicity. Next, the flexibility to change direction when needed. Because in seven years of collaboration, anything can happen – including staying friends.
54M social media views
500K social media interactions
6 years of steady revenue growth
500K social media interactions
6 years of steady revenue growth
Bruno Barbieri: mamma mia, turn up the heat!
Once the brand is in place, it’s time to make it fly. And what better way to grab attention than with a spokesperson at the height of his popularity? That’s how the collaboration with Bruno Barbieri was born, from the TV commercial aired during Sanremo to the video recipes!
pasta, these days
Meanwhile, the world is changing: the value statements of Italian pasta brands have started to blur together, the shouting has intensified, and the winner is whoever yells loudest in a system of increasingly predictable, caricature-like promises. The solution? Old-fashioned authenticity!
welcome to pastaworld
The risk of a guided tour is that it leaves behind only faint memories. So make it a genuine experience – complete with a children’s book that describes the extraordinary adventures in the world of Sgambaro.
credits:
PHOTOGRAPHY: Silvio Gioia, Angelica Trinco, FrontierFactory
VIDEO, TV ADV: FrontierFactory
ILLUSTRATIONS: FrontierFactory
WEBSITE: Concept & Design: Frontier, Development: Made in Cima