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branding&beyond

Sosi

From bakery

to brand:
from symbol
to local institution.

challenge

To realign brand perception with the actual quality of the products. To strategically support the brand across social media. To take a decisive forward step: from the sum of its parts to a system, from a brand to a Trentino institution.

solution

Revisit and promote the family dimension, expressed through a local, Mitteleuropean language. Develop the relationship with the city through communications and events. All of which done sustainably.

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10M social media views
+100% followers
10x website traffic
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Sosi - negozi video 02 - 2 frontier
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the importance of a format

As we all know, communication is costly, in every sense. Producing content for print media, in-store communications, social media and websites can seem overwhelming. But there is a solution, and it’s called format: one idea, endless tools, maximum effectiveness.

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7 years together

When the chemistry is right, you end up doing a bit of everything: special projects, unique celebrations, market analyses, social strategies… To tell you all about it, we’d need a dedicated website. But if you want to know more, we can always meet up!

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credits:

BRAND POSITIONING ASSESSMENT: Frontier + AstraRicerche Milano
PHOTOGRAPHY: Carlo Baroni, Angelica Trinco, EDG, Deborah Cagol
WEBSITE: Concept & Design: Frontier, Development: Made in Cima