To realign brand perception with the actual quality of the products. To strategically support the brand across social media. To take a decisive forward step: from the sum of its parts to a system, from a brand to a Trentino institution.
Sosi
From bakery
to brand:
from symbol
to local institution.
challenge
solution
Revisit and promote the family dimension, expressed through a local, Mitteleuropean language. Develop the relationship with the city through communications and events. All of which done sustainably.

+100% followers
10x website traffic
the importance of a format
As we all know, communication is costly, in every sense. Producing content for print media, in-store communications, social media and websites can seem overwhelming. But there is a solution, and it’s called format: one idea, endless tools, maximum effectiveness.
7 years together
When the chemistry is right, you end up doing a bit of everything: special projects, unique celebrations, market analyses, social strategies… To tell you all about it, we’d need a dedicated website. But if you want to know more, we can always meet up!
credits:
BRAND POSITIONING ASSESSMENT: Frontier + AstraRicerche Milano
PHOTOGRAPHY: Carlo Baroni, Angelica Trinco, EDG, Deborah Cagol
WEBSITE: Concept & Design: Frontier, Development: Made in Cima



















