Can an apple go from simple commodity to value choice? Absolutely! VOG asked us to make the concept of the apple – and the way people experience it – memorable and relevant for buyers, agents, distributors, and end customers, changing the market perception.
VOG at home on the field
A Championship
of Apples.
A Brand Strategy.
challenge
solution
We built the new VOG campaign around a footballing metaphor: every apple becomes a player, every buyer the team manager for the season. This led to two key visuals – the tunnel and the team on the pitch – that create a distinctive, replicable language for the retail trade.
2 key visuals to put the apple on the pitch
1 campaign that scored in the trade
Everything buyers need to pick the winning apples
1 campaign that scored in the trade
Everything buyers need to pick the winning apples
beyond the key visual
From the key visuals, we developed a B2B ecosystem of tools: packaging, sales materials for agents, and assets that transform the portfolio into an experience. A system designed to help buyers pick their apples, giving them the chance to build their winning lineup for the rest of the season.
