Growth and complexity often go hand in hand. Over time, VOG, the South Tyrol Consortium of Fruit Cooperatives, has evolved into a global ecosystem of brands and services. What was needed was a clear communication structure capable of highlighting its value and delivering every message in the right way.
VOG – home of apples
When the
Master Brand
finally finds
its home.
challenge
solution
Building a brand architecture from the ground up is our passion. VOG Home of Apples became the master brand – the symbolic place where the best apples can be found and chosen all year round, catering for every taste and every market need.
1 payoff to root a global ecosystem
4 languages to feel at home everywhere
1 brand book to keep everything under the same roof
4 languages to feel at home everywhere
1 brand book to keep everything under the same roof
a master brand
without borders
We focused on an ecosystem of varieties, proprietary brands and strategic partnerships, defining VOG’s role as the master brand. From this came a brand book in four languages and an asset system ready to be activated across different global markets and commercial contexts.
