Every international campaign comes with a vision already in place. Making it resonate in Italy means navigating different habits, nuances and cultural codes without losing the brand’s voice. For Douglas Italy, this happens every month. Beauty Friday included.
Douglas beauty friday campaign
Beauty,
with a local
accent.
challenge
solution
“Localisation” isn’t really our favourite word. We prefer to think of ourselves as explorers: we reimagine creative work rather than simply adapt it. We worked across visuals and copy, from the campaign ad to web assets, shaping every element to make sure the Welcome to Beautiful message hits home.
+300 stores
1 campaign celebrating your beauty
+20 deliverables created
1 campaign celebrating your beauty
+20 deliverables created
no foreign accents
Maintain the brand’s international DNA while making it feel familiar to anyone walking into a Douglas store? Done. We revisited every touchpoint, window decals included, to build a campaign fully aligned with the Douglas world, yet local enough to feel like it was created just around the corner.
